Professional Product Photography
“A picture tells a thousand words” – and nowhere are images more important than in presenting products. I remember standing outside a kebab shop in East Dulwich back in the eighties, looking at the photos of the eatables available and trying to work out what was wrong with them. I came to the conclusion that the dishes had been photographed from just lower than the vertical – not quite looking straight down on them – and then had been printed for the window upside down. The wrongness wasn’t glaring, but it was there, and just enough to make you slightly queasy. Add in the fact that the reds in the print had faded, making everything a rather sickly shade of green, and you can imagine how effective the poster was!
Product photography is too important to be left to chance. Every product is different, and many have an entire field of photography devoted to them – just ask a specialist car, drink or food photographer! I am not a specialist in any one area, but I am a dedicated photographer and will work hard to find the images that work for you and your product. When I have taken on a new and technically demanding project, I have often done it on the basis of only invoicing where my client and I agree that we have really satisfactory results. In this way, a number of small businesses whose advertising budget doesn’t extend to getting a high-end specialist photographer have managed to come to market with a good portfolio of quality imagery.
If I am a specialist, it is in interiors, and especially kitchens. Through regular work with solid stone worktop company Affordable Granite I have a large portfolio of kitchen material. Other regular product photography clients have been Trinity 25 Gin and the Three Little Birds bakery.